Peru: sailing sponsorship

"T si" under TIM sponsorship 2005

TIM sponsored boat racing in late 2005. Click to enlarge

Tsi 2006 Peruvian National Champion j24

Click to enlarge

What can sailing sponsorship offer your company in emerging markets like Lima, Perú?
Every thing innovative and trendy enables a "good hit" become well known fast, specially where there is a very interesting opportunity in such an elite sport. Sailing sponsorship can be used in many interesting ways for any company interested in soponsoring racing boats. Networking, a new clean atmosphere, were a brand can be well exhibited.

There are four (4) yacht clubs in summer houses located 60km from Lima, and two to three main Yacht Clubs, located near Lima. One in La Punta, the other 45 km from Lima: Ancón & Regatas Lima where small boats have a few years ago won three world championships. Adding Peru´s Yachting/Boating population all together it can aproximately represent 20,000 people that can have access to boats. In the past 5 years it´s population has grown in 150% per year. Finally, this is why recently a new marina is being constructed in Lima.

The following are examples of what experts say about sailing sponsorship:

Networking>> Profile Raising & Press Coverage>> Client Entertainment>> Team Development>> New Business>> A Tailor-Made Solution

Videos on You tube

Sponsorship Sailing Video

Sponsorship Sailing Video 2

Heineken St Marteen Regatta

Extreme Ocean Racing Video (Super Xtreme Ocean Racing)

Video promocional de Melges 24/ North-Harken

Ejemplo de Sponsorship de Heineken

Brewery Sponsorship case 1

Brewery Sponsorship case 2

Ejemplo auspicio con imagen publicitaria

Foto reciente T"si" Oct.2006, Click to enlarge

The objective of this WEB page is to comunicate a sponsorship oportunity to expose BRANDING in a new EXTREME Ocean Sport related to technology: J24 sailing.

A clear example to illustrate Sponsorship Sailing is defined as

'It's a clean and healthy sport, it has a great image and it's also very photogenic and a great way to display the visible part of your brand. And it's very inclusive.

Sailors tend to be articulate, they are engaging and they are typically passionate about the sport." Marketing Director for Skandia. (article "Sailing for Business").

The Mission

The Mission of the J.24 "T"si sailing team:
Compete succesfully in the World Champonship held in Puerto Vallarta, México. At the same time, assist to the Argentinian National Championship and remain in the first 3 positions. Finally give the brand providing sponsorship a innovative and renewed image.

Argentina starts last week Feb´07

Worlds starts 2nd March´07

The j24 in this oncoming world championship can expose to any company the "EXTREME Ocean Sport" image to their BRAND, to not only local but for regional exposure.

The Promotion:

The comunication Channels on the LOGO exposed in this Sailboat. The j.24 sail Boat "Tsi" will be exponsed in:
-Many local and international TV channels
-The boat will have an exclusive professional photographer (took some pictures of the last champiosnships, some inlcuded in this page).

This will be provided by the boat with no additional cost by the sponsoring company.
-Provide exposure and in any other media during 1-2 (one - two) year to the sponsoring company.

-As in successful past campaigns for our boat "Tsi" suggests to to use any pictures taken in many other campaigns. It will promote the "Extreme Sports Image" of the brand.
-50% of the sails in the Boat will be exposed exclusively to the sponsor (view our last soponsor TIM, with their past institutional claim "TIM your feedom").

El Comercio Oct 2006

T Si ´s new boat hull´s appearance

Tsi ´s Look in the hull

Alec Hughes, author is Looking forward to

Share love for the ocean and pasion for technology. Alec Hughes, owner of "Tsi" has sailed around the world. He is one of the 6 first peruvian sailing team to circumnavigate the world in a sailing vessel. He has worked in sales and marketing in tech and mulitinational companies based and understands the need for new exposure in such a innovative sport specially as an oportunity for trade marketing differentiation.

Finally if the company sponsoring plans to be an exclusive sponsor for the 2006-2007 challenge "TEAM BUILDING * " is offered as part of the sponsorship benefits based on true strategic tactics brought by the author´s previous experience in up to 31 day legs sailing out at sea.

* It will be part of the offering, and can be practised taking people, suppliers or even co-workers sailing in two yachts: a 33ft Sailing / Racer Cruiser and a J24 in La Punta, Yacht Club. (2 times per year only for 50 people and two weekends of up to 25 people per day).

Proposal Please download XCEL proposal including Scope & Quote.

The PROPOSAL: Click to find detailed proposal on the 2006 -2007 "Tsi" J/24 sponsorship.

Organization News

The EVENT: World Championship being held March2007 - Argentinean Nationals Feb 2007

mail to Alec Hughes

Mailing Address:

Phone: 51.1.2152369

SEARCH:Tripod The Web